Madmoon
Understanding User Needs to Design a Secure and User-Friendly Fintech Platform.
Context
Online transactions in Egypt are often plagued by fraud and distrust. Existing solutions lack transparency and user-friendly features for secure buying and selling.
As the product designer, I was responsible for creating a user-friendly interface that emphasizes security, transparency, and ease of use.
Client
Madmoon
Industry
Fintech
Timeline
Dec 2023 - Jan 2024
Team
Ahmed R. (Product Design Lead )
Sayed E. (Product designer)
Khaled N. (UX Researcher)
The Challenge
Users in Egypt face significant challenges when engaging in online transactions.
Security Concerns: Fear of fraud and scams deters users from participating in online transactions. Egyptians might be hesitant to provide financial information or complete transactions without proper safeguards.
Lack of Trust: Existing online marketplaces might lack established buyer/seller protections or have a reputation for disputes. This can make it difficult for users to trust the legitimacy of transactions.
Transparency Issues: A lack of clear communication or unclear transaction terms can lead to confusion and disagreements between buyers and sellers.
The Solution
Madmoon want to make online transactions in Egypt safe and trustworthy.
Secure Escrow Service: Acts as a trusted intermediary, holding funds securely until both parties confirm successful completion of the transaction. This mitigates the risk of fraud and ensures both buyer and seller fulfill their obligations.
Real-time Updates: Provides instant notifications on transaction status changes, keeping users informed and fostering a sense of transparency throughout the process.
Transparent Communication: Facilitates clear and direct messaging between buyers and sellers. This allows for quick resolution of any questions or concerns that might arise during a transaction.
Understanding Our Users and the Market
Gain a deep understanding of our target users' online transaction behaviors and preferences to inform design decisions. Analyze existing online marketplaces and fintech apps in the Egyptian market to understand visual direction, Tone of Voice.
Outcome:
User Personas: Developed user personas that represent the target audience, capturing their demographics, goals, frustrations, and preferred online behavior.
Competitive Analysis: A clear understanding of the visual landscape and how Madmoon can position itself visually to stand out in the market.
Opportunities for Differentiation: Identified areas where Madmoon's visual design can be unique and better cater to user needs and preferences.
Bridging User Needs with Visual Identity
Gain a deep understanding of our target users' online transaction behaviors and preferences to inform design decisions. Analyze existing online marketplaces and fintech apps in the Egyptian market to understand visual direction, Tone of Voice.
Bridging all together
The final design of the Madmoon app provides a secure and user-friendly platform for secure online transactions in Egypt. It caters to the diverse needs of its target audience, prioritizing ease of use, clarity, and user control while maintaining a trustworthy and professional visual identity.
Reflections
This Madmoon app design project offered valuable lessons that will benefit my future UI design endeavors.
Here are some key takeaways:
Understanding user needs through personas and user research is crucial for creating a truly successful interface.
Analyzing competitor apps and design trends within the fintech market provided valuable insights on best practices and potential opportunities for differentiation.
Working collaboratively with the team lead and UX designer fostered a creative environment and streamlined the design process.