Geet Delivery App
Connecting You to Flavor. Hassle-Free.
Context
In a food-loving nation, finding the perfect restaurant and enjoying a smooth dining experience can be a challenge. Existing solutions often lack efficiency, user-friendliness, and a comprehensive range of options.
As a product designer on this project, your role was crucial in creating a user-centric platform that simplifies restaurant discovery, reservations, and delivery. Through user research, you played a vital role in understanding user needs and pain points, which then informed the design of a seamless user experience for effortless dining.
Agency
Digital Creativity IT
Industry
Food & Drink
Timeline
Feb - Apr 2022
Design Role
Product, UX/UI, Research, Branding
The Challenge
The project faced several challenges that hindered the user experience for food delivery and reservation in Saudi Arabia:
Limited Options and Inefficiency: Existing solutions offered a restricted range of restaurants and a cumbersome process for finding and reserving tables or ordering food.
Lack of Personalization: Users lacked personalized recommendations that catered to their individual preferences and dietary needs.
Unreliable Ordering and Delivery: Users faced difficulties with ordering processes and struggled with late or unpredictable deliveries.
The Solution
The Geet app addressed these problems by offering:
Extensive Restaurant Selection and Advanced Search: Users can access a wide variety of restaurants with advanced filtering options for easier discovery based on cuisine, location, budget, and dietary restrictions.
Personalized Recommendations: The app leverages user data and preferences to suggest restaurants and dishes that align with individual tastes.
Seamless Ordering and User-friendly Interface: A smooth and intuitive ordering process simplifies the experience, allowing users to easily place orders and manage reservations.
Real-time Tracking and User Reviews: Users can track their orders in real-time and rely on user reviews and ratings to make informed decisions.
Value-added Features: Exclusive discounts, loyalty programs, and integration with popular payment gateways further enhance user experience.
DEFINE THE PROBLEM
Understanding problem and the market
Before jumping into the process of creating my solution, I checked out some popular food delivery apps in Saudi Arabian market. I interacted with the platforms and read their customer reviews. This helped me identify some drawbacks in the existing solutions and opportunities for a better user experience.
Data Integration from Competitive Analysis:
Identify Strengths and Weaknesses of Competitors: Analyze popular food delivery and reservation apps in the Saudi Arabian market. Note their strengths (extensive restaurant selection, user reviews) and weaknesses (limited filtering options, complex reservation process).
Differentiate the Geet App: Use these insights to design features that address competitor weaknesses and position the Geet app as a superior solution. For example, implement advanced search filters based on dietary needs or offer a simplified reservation system.
Benchmark Industry Standards: Research industry standards for user interface design in food delivery apps. Consider factors like iconography, information hierarchy, and user-friendliness when designing the Geet app's interface.
VISUAL DESIGN IDEATION
Diverging and Refining Solutions
Exploratory research about the possible solution ideas.
Takeaways
Focus on the user's context: Understanding the target user's environment and daily routines is crucial for designing solutions that seamlessly integrate into their lives.
Prioritize user pain points: Identify and address the most significant user frustrations to create a product that delivers real value.
Simplicity is key: Prioritize clear information architecture and intuitive interactions to ensure a user-friendly mobile experience.
Iterate for improvement: User testing and feedback are essential for continual refinement.